Client case study · Jewelry
Social media + Meta advertising
Product-led social content and paid campaigns that give jewelry shoppers a direct way to inquire.
Meta-reported results over a roughly two-week campaign reporting window.
Beverly Hills Jewelers product imagery
20
Rings and jewelry campaign
17
Dedicated call campaign
24,600
Approximately, across the account
Reported by Meta across a roughly two-week window. Reach is rounded; the lead and call figures are separate campaign results.
The brief
Beverly Hills Jewelers serves shoppers looking for diamond rings and fine jewelry, alongside customers interested in selling gold. Our work brought those different reasons to visit into a connected social-content and Meta advertising program.
The focus was practical: present the products clearly, make offers easy to understand and give interested people a straightforward next step.
Client
Beverly Hills Jewelers
Industry
Fine jewelry retail
Our role
Social content · Creative · Meta ads
What we did
We connected the jewelry, the message and the inquiry path.
01 / Social content
Product-focused posts and short-form videos brought selected rings, jewelry and offers into the social feed.
02 / Creative direction
We developed and revised imagery, video scripts, pricing presentation and captions through client feedback, including invitations to call or send a message.
03 / Meta advertising
Lead-form and call campaigns supported jewelry-shopping and gold-selling inquiries, alongside messaging activity.
Campaign results
Meta-reported performance over a roughly two-week campaign reporting window. Costs are rounded for readability.
20 leads
About $11 per lead
17 calls placed
About $25 per call
8 form leads
About $42 per form lead
6 reported results
About $24 per result
About 44,400
Impressions
About 24,600
Meta accounts reached
About $1,117
Total media spend
Source: Meta Ads Manager. The approximately $11 cost applies to the jewelry lead campaign only. Leads, calls and messaging results can overlap and do not establish unique customers or completed sales.
The City of Code
Bring your brand, your audience and your next campaign together.