Your audience gave you their email address because they wanted to hear from you. Do not waste that opportunity with generic blasts that go straight to the trash folder. At The City of Code, we build email marketing programs that feel personal, look sharp, and drive real engagement from real people who actually want what you offer.
Email is still one of the highest-ROI marketing channels available. The brands that win with email are the ones who treat it like a relationship, not a broadcast. We help you build that relationship at scale.
Email Strategy and Planning
List Building and Segmentation
Email Design and Copywriting
Automation and Drip Sequences
Campaign Management
Deliverability Optimization
Analytics and Reporting
Your first impression with a new subscriber. We build welcome sequences that introduce your brand, set expectations, and start building trust from day one.
Sales, limited-time offers, product launches. We write and design promotional emails that create urgency without being pushy and drive conversions without burning your list.
Whether you are starting from zero or have a list that needs a fresh strategy, The City of Code is ready to help. Schedule a free consultation and let us show you what email marketing done right looks like for your business.
Regular touchpoints that keep your audience engaged and informed. We create newsletters that deliver value, build your authority, and keep your brand top of mind between purchases.
One of the highest-performing email automations for e-commerce. We build multi-email sequences that bring back shoppers who left without buying and recover revenue that would otherwise be lost.
Re-engage subscribers who have gone cold before they unsubscribe. Our win-back campaigns use personalized messaging and compelling offers to bring lapsed customers back into your funnel.
Our email marketing service includes strategy and campaign planning, email copywriting, design and template development, list segmentation, automation sequence setup, A/B testing, deliverability monitoring, and monthly performance reporting. We work in Klaviyo, ActiveCampaign, Mailchimp, and HubSpot.
List growth is built through a combination of optimized lead capture on your website, lead magnet content, paid list acquisition campaigns, referral programs, and post-purchase capture for e-commerce. We build the acquisition strategy alongside the campaign strategy so you are always growing the audience you are sending to.
Average email open rates vary by industry, typically ranging from 18 to 35 percent. Click-through rates average 2 to 5 percent. The more important metric for most businesses is revenue per email sent. We report on all three and benchmark against your industry so you always know how your campaigns compare to what is achievable.