You have a great product or service. The people who need it are on Facebook and Instagram right now. The only question is whether your ads are reaching them or your competitors are. At The City of Code, we run Meta ad campaigns that do not just generate impressions. We generate results.
Meta advertising is one of the most powerful tools available to any business, but only when it is done right. Bad targeting wastes money. Weak creative kills conversions. Poor testing leaves performance on the table. Our team of Meta ad specialists has the experience and the data to make every dollar you spend work harder.
Meta gives advertisers access to over 3 billion active users across Facebook, Instagram, Messenger, and the Audience Network. More importantly, it gives you the ability to target those users based on interests, behaviors, demographics, life events, and purchase intent in ways that very few platforms can match.
When your ads are built on the right strategy, Meta can deliver an incredible return on ad spend across nearly every industry, from e-commerce and real estate to professional services and local businesses. The City of Code has run campaigns across all of these verticals and knows what works.
Every successful Meta campaign starts with a clear strategy. We define your audience, set campaign objectives aligned with your business goals, and structure your account for maximum efficiency. Whether the goal is awareness, lead generation, or direct sales, we build campaigns designed to deliver.
Knowing who to target is half the battle. We research your ideal customer profile, build detailed audience segments using Meta interest and behavioral targeting, and create custom and lookalike audiences from your existing customer data. This means your ads reach the people most likely to convert.
Ad creative is the thing that makes someone stop scrolling. Our team designs eye-catching visuals and writes compelling copy that speaks directly to your audience. We test multiple creative variations to find what resonates and double down on what performs.
We never set it and forget it. Our team runs ongoing tests on audiences, creatives, placements, and offers to continuously improve your campaign performance. Every week, we analyze the data and make adjustments that keep your cost per result trending down.
Most people do not buy on the first visit. Retargeting lets us bring those warm prospects back with ads tailored to where they are in the buying journey. We set up pixel-based retargeting sequences that keep your brand top of mind until they are ready to convert.
You will always know how your campaigns are performing. We provide regular reports with clear metrics: cost per click, cost per lead, cost per acquisition, ROAS, and more. No jargon, no spin, just real numbers and honest insights.
- E-commerce and retail
- Real estate and property management
- Professional services and consulting
- Health and wellness
- Local businesses and service providers
- Fashion and lifestyle brands
- Technology and SaaS
We have managed millions of dollars in Meta ad spend across a wide range of industries and budgets. Our team stays current on Meta algorithm changes, policy updates, and creative trends so your campaigns always have a competitive edge.
As a Beverly Hills agency, we work with clients who expect results and demand transparency. We hold ourselves to the same standard we hold our campaigns: every decision is backed by data, every dollar is accounted for, and every client gets a strategy built specifically for their goals.
If your Meta ads are not converting, or if you have not tried them yet, The City of Code is ready to change that. Schedule a free strategy call and let us show you what a properly built Meta campaign can do for your business.
We run awareness, consideration, and conversion campaigns across Facebook and Instagram using the full Meta Ads suite — including Advantage+ Shopping Campaigns, retargeting, lookalike audiences, lead generation forms, and video and carousel ad formats. Campaign structure is built around your specific funnel stage and conversion objective.
Creative is one of the most important performance variables in Meta Ads because Meta's algorithm rewards content that earns engagement. We develop ad creative in-house, copy, graphics, and video test multiple variations, and scale what the data shows is working. We do not run one creative for a month and call it done.
ROAS varies significantly by product, price point, audience, and creative quality. E-commerce brands typically target a 2x to 4x ROAS minimum, with well-optimized campaigns achieving higher. Service businesses measure success through cost per lead rather than ROAS. We set realistic benchmarks for your specific situation at the start of the engagement and report against them every month.